Adams kids was established in 1933 when its founder Amy Adams decided to start a children's clothing business from her terraced home in Birmingham. She was driven by the need to sell attractive clothes that were durable and aboveall fabulous value for money.
For forty years the company operated as an independent retailer ultimately headed by Amy's son Michael however in 1973 it was bought by Foster Brothers, which ten years later was acquired by the Sears Group. By the late 80's Adams had grown to over 200 stores and by the 90's had become a key player in the childrenswear market. Sears was then reacquired in 1999 by the investor who in turn gave the Adams management group the go ahead for a management buy out.
In 1997 the company's expansion was enhanced further when its first international franchise was opened in Saudi Arabia. Adams' international presence continued to go from strength to strength as stores ultimately opened in various countries. The brand has been based out of London since 2010. It is the only true British childrenswear specialist with a clear and distinctive brand proposition. From Amy Adams' house in the Midlands to the expansive company it is today, Adams prides itself on its full understanding of the customer.